The spread of computers and layout programmes thus made dummy text better known. While in earlier times several lines of the Lorem Ipsum text were repeated in the creation of dummy texts, today the full text of Cicero’s ‘De finibus’ serves as the basis for many dummy text or Lorem Ipsum generators. Based on ‘De finibus’, these generators automatically create longer sections of the Lorem Ipsum text or various other filler texts.

The phrasal sequence of the Lorem Ipsum text is now so widespread and commonplace that many DTP programmes can generate dummy text using the starting sequence “Lorem ipsum”. Fortunately, the phrase ‘Lorem Ipsum’ is now recognized by electronic pre-press systems and, when found, an alarm can be raised. This avoids a publication going to print with overlooked dummy text.

Certain internet providers exploit the fact that fill text cannot be recognized by automatic search engines – meaningful information cannot be distinguished from meaningless: Target-generated dummy text mixed with a certain combination of search terms can lead to an increased frequency of visits by search machine users. As a consequence, advertising revenues, which rely on website ‘hits’, are increased. The spread of computers and layout programmes thus made dummy text better known. While in earlier times several lines of the Lorem Ipsum text were repeated in the creation of dummy texts, today the full text of Cicero’s ‘De finibus’ serves as the basis for many dummy text or Lorem Ipsum generators. Based on ‘De finibus’, these generators automatically create longer sections of the Lorem Ipsum text or various other filler texts.

The phrasal sequence of the Lorem Ipsum text is now so widespread and commonplace that many DTP programmes can generate dummy text using the starting sequence “Lorem ipsum”. Fortunately, the phrase ‘Lorem Ipsum’ is now recognized by electronic pre-press systems and, when found, an alarm can be raised. This avoids a publication going to print with overlooked dummy text.

Certain internet providers exploit the fact that fill text cannot be recognized by automatic search engines – meaningful information cannot be distinguished from meaningless: Target-generated dummy text mixed with a certain combination of search terms can lead to an increased frequency of visits by search machine users. As a consequence, advertising revenues, which rely on website ‘hits’, are increased.

According to most sources, Lorum Ipsum can be traced back to a text composed by Cicero in 45 BC. Allegedly, a Latin scholar established the origin of the text by compiling all the instances of the unusual word ‘consectetur’ he could find and eventually recognized it as a passage from ‘De finibus bonorum et malorum’ (On the extremes of Good and Evil) by Cicero, a book that was very popular in the Middle Ages: “Neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit… ” (Approximately: “Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain…”). A typical Lorem Ipsum text goes like this: “Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim …”.

It seems that only fragments of the original text remain in the Lorem Ipsum texts used today. One may speculate that over the course of time certain letters were added or deleted at various positions within the text. This might also explain why one can now find slightly different versions. Due to the age of the Lorem Ipsum text there are no copyright issues to contend with.

In the 1960s, the text suddenly became known beyond the professional circle of typesetters and layout designers when it was used for Letraset sheets (adhesive letters on transparent film, popular until the 1980s) Versions of the text were subsequently included in DTP programmes such as PageMaker etc.